Designing flowers for 1132 Hempstead Turnpike requires an understanding of scale and a respect for heavy architectural textures. The venue transitions sharply from the rustic, hops-scented atmosphere of the Beer Hall to the polished, wood-paneled elegance of the traditional ballrooms. Successful designs here leverage the soaring ceiling heights and the organic warmth of the stone and timber elements.
The Spaces
Main Ballroom
This is the venue’s architectural crown jewel, defined by its high-pitched ceiling and exposed timber rafters. The scale of the room can swallow small arrangements, so height is your best friend here.
- What works: Large-scale suspended greenery installations attached directly to the beams. These draw the eye upward and make the massive room feel more intimate.
- Skip: Short, tight pavé arrangements that disappear against the dark wood of the ceiling.
- Watch out: The weight limits on the chandeliers; always use the beams for heavy rigging.
- Budget hero move: A single, lush greenery installation over the dance floor paired with modest table arrangements.
Beer Hall
The Beer Hall is an exercise in Bavarian authenticity, featuring reclaimed wood and a massive capacity. It is a loud, energetic space that needs florals with enough visual weight to compete with the decor.
- What works: Long, low greenery runners for the bowling-alley-plank tables. Incorporating textural elements like dried hops or wheat nods to the venue’s heritage.
- Skip: Fragile, overly dainty blooms like sweet peas that may wilt in the high-traffic, non-traditional environment.
- Watch out: The “busy” nature of the wainscoting and wall decor; keep the floral color palette tight to avoid visual clutter.
Exterior Walkway and Stone Arches
The stone masonry and turret structure offer a “fairytale-meets-fortress” backdrop that is unique to this corner of Franklin Square.
- What works: Asymmetrical “growing” installations that crawl up the stone arches. This softens the hard edges of the masonry.
- Skip: Standalone pedestals that can look like an afterthought against the grand scale of the building.
- Watch out: Wind exposure along the walkway; all installations must be heavily weighted or tied to the structure.
Standard Ballroom
A more traditional catering hall space with paneled walls and coffered ceilings. It provides a neutral, formal canvas compared to the lodge-like Main Hall.
- What works: Classic tall glass trumpets or elevated stands that sit above the sightline of seated guests, complementing the formal wall trim.
- Skip: Experimental or “deconstructed” designs that might clash with the traditional symmetry of the room.
- Watch out: The drop-ceiling sections, which offer limited rigging opportunities compared to the timber-framed spaces.
What Works at 1132 Hempstead Turnpike
- Monochromatic Greenery: With so much warm wood and stone, a palette of deep emerald and forest greens provides a sophisticated contrast without clashing with the Bavarian color scheme.
- Suspended Clouds: The Main Ballroom’s beams are begging for “floral clouds”—masses of baby’s breath, hydrangea, or smokebush that appear to float in the rafters.
- Framing the Arches: Use the exterior stone arches for the ceremony backdrop. A ground-up installation that hugs the curve of the stone creates a high-end, editorial look.
- Textural “Beer-Centric” Accents: For events in the Beer Hall, integrating textures like barley, hops, or even dark berries adds a thematic layer that feels intentional rather than generic.
- Warm Metallics: Brass or copper vessels complement the amber tones of the wood paneling found throughout the property.
Budget Guide
| Tier | Price Range | What it covers |
|---|---|---|
| Essentials | $1,750 - $3,500 | Personal flowers, a simple ceremony focal point (like two large floor nests), and low-profile centerpieces for up to 10 tables. |
| Sweet Spot | $3,500 - $6,500 | Full personal flowers, a lush arch or beam-mounted greenery installation, and a mix of high/low centerpieces for 15-20 tables. |
| Full Experience | $6,500 - $10,000 | Comprehensive design including a “wow” moment on the stone arches, a large suspended installation in the Main Hall, and premium blooms throughout. |
| Statement | $10,000+ | Full-scale transformation: ceiling-to-floor greenery, staircase installations, and custom floral builds for the Beer Hall’s long tables. |
The character of this venue is rooted in its historic German soul; your flower budget should focus on enhancing that heritage rather than trying to mask it.
Tips
- Measure the beams: If you are planning a suspended installation in the Main Hall, confirm the exact circumference of the beams with the venue to ensure your rigging gear is sufficient.
- Repurpose with care: Ceremony arrangements from the exterior arches can be moved to the Beer Hall entrance, but ensure they are heavy enough to stay upright in a high-traffic area.
- Lean into the season: This venue shines in autumn and winter; use deep, moody palettes and heavy textures to match the cozy, lodge-like interior.
- Check the lighting: The ballrooms use a mix of artificial light and chandeliers; avoid very dark purple or blue flowers, which can “die” or look black under low indoor lighting.
- Coordinate on table widths: The reclaimed tables in the Beer Hall are narrower than standard rounds; ensure your runners or bud vase clusters leave enough room for family-style service.